the costs of "multi-tasking": why task-switching is expensive

earlier this week, i was explaining why multi-tasking is no good to a new client and thought i’d share. i think i’ll just share rapid-fire bullet point style:

wow. there’s actually a lot more to this, but i’m out of time. part 2 coming some day!

ps - this post has a lot to do with cognitive budgeting. i probably should wrap all those posts into a series or something…